Parallel Reality – The Next Level of AR

What if I told you, there is a real version of the “Mirror of Erised” from Harry Potter, the mirror that can reflect a person’s true desires when looking at it, and no one else will see the same thing. For example, when Harry tried to show Ron his parents in the mirror, Ron, instead, saw himself as a Quidditch team captain, holding the Quidditch cup.

mirror of erised
Source

The truth is “Parallel Reality” is even a better version of that magical mirror. It is similar to Augmented Reality but without any assistance of tablets or special glasses. Unlike the “Mirror of Erised” which can only allow one viewer at a time, a Parallel Reality display, at the same time, can show thousands of people their own personalised information, advertising, and so on, in the viewer’s language.

NO! That is not from my imagination. The fact that in 2009, the University of North Carolina at Chapel Hill created a basis for calibrating future multi-view displays, providing “correct eye gaze for multiple users”. Moreover, Parallel Reality is now available at Misapplied Science.

Paralled Reality
Source

Parallel Reality can be a fantastic marketing application for any company to reach its target customers by providing personalised advertising not only on public digital billboards, but also on mobile devices. On November 2016, there was a digital billboard in Moscow which changed the ads displayed, based on the brand of a car that drove past. This was achieved by utilising high-speed cameras to recognise the make, model, and year of vehicles. However, this can only be considered as an early version of Parallel Reality.

Billborad
Source

Parallel Reality utilises Artificial Intelligence for facial recognition and data collection techniques, to provide the optimal information to the viewer. There will be no longer be any irrelevant information shown. People will only see what they want to see.

However, will that be a good thing? Will customers miss out things that would be interesting to them and will a company lose its potential customers?

This is something we need to consider.

 

2 thoughts on “Parallel Reality – The Next Level of AR”

  1. If people only see what they want/wish to see, then how can people grow through the process of their ideas being challenged or more simply see another side of the coin.
    Whilst this may be good in some applications, it can very quickly be utilised to create a bubble effect for the user, to only show them things that they wish to see.

    Liked by 1 person

  2. That is true, personalised information can save us a huge amount of time a d effort but can restrict human from exploring new things.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s