Tag Archives: Automation

Humans no longer have Privacy

Have you ever felt like your technology devices overhear the conversations of you and people around you? I have! I once discussed with my friends in person about a consideration of doing Pilates. Surprisingly, we received an advertising on the next day, without any previous attempt at searching…

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It is an undeniable fact that technology has been putting a huge impact on Digital Marketing. On one hand, advance technology and IoT assist an eMarketer in tracking customer browsing trends and online behaviors, and then transferring that ‘big data’ into strategies and implementation. It also benefits customers in a way of creating more personalised ads that could exactly meet their needs and wants, saving them from struggling in the bombardment of information.

However, tracking online activities is different from overhearing and watching. Yes, you read it correctly; they are watching us! Nowadays, most shopping centers adopt advance technology to track our every move, detecting our identity features, age, race and even mood…

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Are we safe? When will the data management controllers use our information to go against us? Mark Zuckerberg has recently admitted Facebook “made mistakes” that led to millions of users having their data exploited by a political consultancy.  How dangerous it is if it is not just personal data but confidential information of a company or even a country are misused?

In my opinion, trust, loyalty and reputation are difficult to build but easy to breach. Therefore, as a Digital Marketer, protecting customer’s data is our prioritised responsibility. I believe in this Industry 4.0, privacy is the new luxury, a company that has an ability to protect customers privacy will become successful.

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Let me know what you think about this topic by leaving comments below. Thank you for reading.

Is AI taking over the world?

After sharing my first blog, I had an interesting discussion with my engineering colleague about AI. He showed me a video titled “Human need not apply”. This is a short film describing how automation has been replacing human labor, as exact same way we replaced horses with automobiles back in 19th century.

If you are still wondering when AI will take over the world, it has already been doing that. However, the AI takeover is not the same as the Hollywood sci-fi movies are telling us. AI is not likely to develop its own consciousness to decide the world is better off without human and turning against us.

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In fact, it works in a different way. Countless jobs are being replaced due to automation and AI is becoming ubiquitous across enterprise software. People like myself who support these changes, argue that we created robots to complete manual, repetitive and time-consuming tasks, so that human can work in fields that are more creative. My colleague once again pointed out, machines can be programmed to be creative when a Japanese AI almost won a literary prize with its novel.

It is understandable that people are afraid of the uncertainty regarding the future of AI and automation. Instead of turning against them and their potential benefits to society. I suggest we should collaborate with AI to make our lives easier. Digital Marketing will definitely get benefits from this. For example, Chatbot can increase customer engagement with 24/7 availability. This is cost effective concept that make business become price competitive while having quality customer services. Moreover, AI can help companies capture customer insights based on previous browsing behaviors to make strategic decisions.

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I cannot deny the negative impacts that AI are putting on eMarketers, but I would love to discuss this topic in my next blog.

Leave a comment below if you agree with my opinion or would like to share your ideas of the collaboration between eMarketers and AI.