How many of us have ever dreamed of using a 3D printer to print out a full-size car and drive it around? Well, I have, and apparently, I am not the only one.
Polymaker and X Electrial Vehicle Limited have introduced their first world – mass produced 3D-printed electric car called “LSEV” in March, 2018. A LSEV will be printed within 3 days with RRP at $10,000USD in 2019, which is faster and cheaper than any traditional manufactured car. LSEV is intended for the global market with direct Customer-to-Manufacturer, where any customer can easily make an (online) order on their own; and so far they have received 7,000 orders.
It sounds interesting, isn’t it? However, would I get one? Probably not!
Why would we go for a mass-produced vehicle, when we can actually get a customised one?
Hackrod and Siemens PLM Software has formed a partnership to create opportunities for those customers who want to have their own design 3D printed car by leveraging VR and 3D printing. This electric vehicle called “La Bandita” and it has 3D-metal-printed components.
Why La Bandita is in my favour? In one word: “Customisation”.
From a psychological point of view, human nature loves to have control, and customisation allows customers to achieve this. Whether the product contains the owners name, logo or other unique features, this allows the customer to reflect their personality and makes them feel as though they are a co-creator.
Customisation also helps to increase user engagement especially in our digital century. We are likely to share photos of our customised products to friends, family or even share it to social media platforms and present it to the world. This is a win-win situation, as customers can fulfill their love/belonging or esteem needs (Maslow’s Hierarchy of Needs), while the company gets “free” digital marketing works to raise its brand awareness.
There are numerous benefits of customisation in digital marketing. Leave a comment below to let me know if you have more ideas of how customisation can be useful in eMarketing.
Thank you for your reading.