Tag Archives: Big Data

Humans no longer have Privacy

Have you ever felt like your technology devices overhear the conversations of you and people around you? I have! I once discussed with my friends in person about a consideration of doing Pilates. Surprisingly, we received an advertising on the next day, without any previous attempt at searching…

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It is an undeniable fact that technology has been putting a huge impact on Digital Marketing. On one hand, advance technology and IoT assist an eMarketer in tracking customer browsing trends and online behaviors, and then transferring that ‘big data’ into strategies and implementation. It also benefits customers in a way of creating more personalised ads that could exactly meet their needs and wants, saving them from struggling in the bombardment of information.

However, tracking online activities is different from overhearing and watching. Yes, you read it correctly; they are watching us! Nowadays, most shopping centers adopt advance technology to track our every move, detecting our identity features, age, race and even mood…

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Are we safe? When will the data management controllers use our information to go against us? Mark Zuckerberg has recently admitted Facebook “made mistakes” that led to millions of users having their data exploited by a political consultancy.  How dangerous it is if it is not just personal data but confidential information of a company or even a country are misused?

In my opinion, trust, loyalty and reputation are difficult to build but easy to breach. Therefore, as a Digital Marketer, protecting customer’s data is our prioritised responsibility. I believe in this Industry 4.0, privacy is the new luxury, a company that has an ability to protect customers privacy will become successful.

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Let me know what you think about this topic by leaving comments below. Thank you for reading.