If changing different car models as often as you want with Car Service Subscription discussed in my previous blog is not what you are looking for, I have another good news for you. Luxury car manufactures Daimler and BMW plan to merge their Car-Sharing units and is waiting for EU approval. Both companies have reach to an agreement of 50-50 share of Daimler’s Car2Go and BMW’s DriveNow including car-sharing, smartphone apps for calling taxis, locating parking spots and recharging electric autos.
Sharing Economy has shaped consumer behaviors in certain ways that urges companies to adapt to this trend. Uber Technologies Inc. and Airbnb Inc. are the two successful companies in this fast pace tech-focused industry. Thanks to technology and the IoT that create platforms for managing business easily, many new players has been entering this high demand and profitable industry. These days, there is no longer the big fish eats the small fish; it is the fast fish eats the slow one. To stave off competition, the two long-term rivals Daimler and BMW have decided to become a joint venture in the mobility services industry.
So what does that mean to a consumer? Daimler and BMW will become biggest competitor of Uber, which will definitely benefits us in term of more available options, competitive prices, and additional values, for example ‘Uber Pool’ with up to 50 percent discounts will be launched in Sydney from April 3 and Melbourne by early June.
That also means customers will set higher expectations, creating opportunities but also challenges for an eMarketer to find out the unique selling points and how to promote his company in this competitive industry.
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