Tag Archives: Future

Parallel Reality – The Next Level of AR

What if I told you, there is a real version of the “Mirror of Erised” from Harry Potter, the mirror that can reflect a person’s true desires when looking at it, and no one else will see the same thing. For example, when Harry tried to show Ron his parents in the mirror, Ron, instead, saw himself as a Quidditch team captain, holding the Quidditch cup.

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The truth is “Parallel Reality” is even a better version of that magical mirror. It is similar to Augmented Reality but without any assistance of tablets or special glasses. Unlike the “Mirror of Erised” which can only allow one viewer at a time, a Parallel Reality display, at the same time, can show thousands of people their own personalised information, advertising, and so on, in the viewer’s language.

NO! That is not from my imagination. The fact that in 2009, the University of North Carolina at Chapel Hill created a basis for calibrating future multi-view displays, providing “correct eye gaze for multiple users”. Moreover, Parallel Reality is now available at Misapplied Science.

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Parallel Reality can be a fantastic marketing application for any company to reach its target customers by providing personalised advertising not only on public digital billboards, but also on mobile devices. On November 2016, there was a digital billboard in Moscow which changed the ads displayed, based on the brand of a car that drove past. This was achieved by utilising high-speed cameras to recognise the make, model, and year of vehicles. However, this can only be considered as an early version of Parallel Reality.

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Parallel Reality utilises Artificial Intelligence for facial recognition and data collection techniques, to provide the optimal information to the viewer. There will be no longer be any irrelevant information shown. People will only see what they want to see.

However, will that be a good thing? Will customers miss out things that would be interesting to them and will a company lose its potential customers?

This is something we need to consider.

 

Sharing Economy – The Fast Fish Eats The Slow Fish

If changing different car models as often as you want with Car Service Subscription discussed in my previous blog is not what you are looking for, I have another good news for you. Luxury car manufactures Daimler and BMW plan to merge their Car-Sharing units and is waiting for EU approval. Both companies have reach to an agreement of 50-50 share of Daimler’s Car2Go and BMW’s DriveNow including car-sharing, smartphone apps for calling taxis, locating parking spots and recharging electric autos.

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Sharing Economy has shaped consumer behaviors in certain ways that urges companies to adapt to this trend. Uber Technologies Inc. and Airbnb Inc. are the two successful companies in this fast pace tech-focused industry. Thanks to technology and the IoT that create platforms for managing business easily, many new players has been entering this high demand and profitable industry. These days, there is no longer the big fish eats the small fish; it is the fast fish eats the slow one. To stave off competition, the two long-term rivals Daimler and BMW have decided to become a joint venture in the mobility services industry.

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Number of car sharing users worldwide from 2006 to 2025 (in millions)

So what does that mean to a consumer? Daimler and BMW will become biggest competitor of Uber, which will definitely benefits us in term of more available options, competitive prices, and additional values, for example ‘Uber Pool’ with up to 50 percent discounts will be launched in Sydney from April 3 and Melbourne by early June.

That also means customers will set higher expectations, creating opportunities but also challenges for an eMarketer to find out the unique selling points and how to promote his company in this competitive industry.

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What do you think about this? Will SEO and Paid Search Marketing be helpful?

Leave a comment below to let me know. Thank you for your reading.

Humans no longer have Privacy

Have you ever felt like your technology devices overhear the conversations of you and people around you? I have! I once discussed with my friends in person about a consideration of doing Pilates. Surprisingly, we received an advertising on the next day, without any previous attempt at searching…

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It is an undeniable fact that technology has been putting a huge impact on Digital Marketing. On one hand, advance technology and IoT assist an eMarketer in tracking customer browsing trends and online behaviors, and then transferring that ‘big data’ into strategies and implementation. It also benefits customers in a way of creating more personalised ads that could exactly meet their needs and wants, saving them from struggling in the bombardment of information.

However, tracking online activities is different from overhearing and watching. Yes, you read it correctly; they are watching us! Nowadays, most shopping centers adopt advance technology to track our every move, detecting our identity features, age, race and even mood…

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Are we safe? When will the data management controllers use our information to go against us? Mark Zuckerberg has recently admitted Facebook “made mistakes” that led to millions of users having their data exploited by a political consultancy.  How dangerous it is if it is not just personal data but confidential information of a company or even a country are misused?

In my opinion, trust, loyalty and reputation are difficult to build but easy to breach. Therefore, as a Digital Marketer, protecting customer’s data is our prioritised responsibility. I believe in this Industry 4.0, privacy is the new luxury, a company that has an ability to protect customers privacy will become successful.

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Let me know what you think about this topic by leaving comments below. Thank you for reading.

AI – The Cause of Doomsday?

I was doing some research when I came across a catchy article “AI is far more dangerous than nukes”. For as long as I’ve worked in the automotive industry, I’ve have a strong interest in technology and IoT; therefore, this AI topic totally got my attention.

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The article was written after an interview with Elon Musk at SXSW. During the conference, the Tesla and SpaceX CEO, more than once time emphasised the dangers of AI are far beyond those of nuclear weapons. Musk suggested doomsday could be right around the corner, if people continue to underestimate AI’s exponential improvements.

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If a random person said to me that robots and automation would take over the world soon, I would tell them to stop watching so many Hollywood sci-fi movies. However, this is Elon Musk, the person at the forefront of self-driving technology… Oh well, he must have a valid reason.

The Silicon Valley billionaire claimed that he was very close to the cutting edge in AI and was frightening by its capabilities. To be fair, if you ever want to put a chip in a human brain then you should of course be worried. Not because AI could develop a mind its own and turn against us, but worried about the indescribable power held by those that create, develop and control the AI in the first place.

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My point is AI is not dangerous; it is still a product of human design. AI does not have its own consciousness; it is designed to do what it is programmed to do. And if doomsday ever happens, we need to question the true purpose of those that created the AI in the first place.

This will be a huge challenge for digital marketers to approach customers and gaining their trust if customers are exposed to unclear information and refuse to use AI products. Therefore, I totally agree with Elon that AI development must be regulated for our safety.

What else can we do to overcome these challenges? Share your thoughts and ideas at the comments section below. I hope to have great further discussions.