After sharing my first blog, I had an interesting discussion with my engineering colleague about AI. He showed me a video titled “Human need not apply”. This is a short film describing how automation has been replacing human labor, as exact same way we replaced horses with automobiles back in 19th century.
If you are still wondering when AI will take over the world, it has already been doing that. However, the AI takeover is not the same as the Hollywood sci-fi movies are telling us. AI is not likely to develop its own consciousness to decide the world is better off without human and turning against us.
In fact, it works in a different way. Countless jobs are being replaced due to automation and AI is becoming ubiquitous across enterprise software. People like myself who support these changes, argue that we created robots to complete manual, repetitive and time-consuming tasks, so that human can work in fields that are more creative. My colleague once again pointed out, machines can be programmed to be creative when a Japanese AI almost won a literary prize with its novel.
It is understandable that people are afraid of the uncertainty regarding the future of AI and automation. Instead of turning against them and their potential benefits to society. I suggest we should collaborate with AI to make our lives easier. Digital Marketing will definitely get benefits from this. For example, Chatbot can increase customer engagement with 24/7 availability. This is cost effective concept that make business become price competitive while having quality customer services. Moreover, AI can help companies capture customer insights based on previous browsing behaviors to make strategic decisions.
I cannot deny the negative impacts that AI are putting on eMarketers, but I would love to discuss this topic in my next blog.
Leave a comment below if you agree with my opinion or would like to share your ideas of the collaboration between eMarketers and AI.