Tag Archives: strategy and implementation

Sharing Economy – The Fast Fish Eats The Slow Fish

If changing different car models as often as you want with Car Service Subscription discussed in my previous blog is not what you are looking for, I have another good news for you. Luxury car manufactures Daimler and BMW plan to merge their Car-Sharing units and is waiting for EU approval. Both companies have reach to an agreement of 50-50 share of Daimler’s Car2Go and BMW’s DriveNow including car-sharing, smartphone apps for calling taxis, locating parking spots and recharging electric autos.

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Sharing Economy has shaped consumer behaviors in certain ways that urges companies to adapt to this trend. Uber Technologies Inc. and Airbnb Inc. are the two successful companies in this fast pace tech-focused industry. Thanks to technology and the IoT that create platforms for managing business easily, many new players has been entering this high demand and profitable industry. These days, there is no longer the big fish eats the small fish; it is the fast fish eats the slow one. To stave off competition, the two long-term rivals Daimler and BMW have decided to become a joint venture in the mobility services industry.

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Number of car sharing users worldwide from 2006 to 2025 (in millions)

So what does that mean to a consumer? Daimler and BMW will become biggest competitor of Uber, which will definitely benefits us in term of more available options, competitive prices, and additional values, for example ‘Uber Pool’ with up to 50 percent discounts will be launched in Sydney from April 3 and Melbourne by early June.

That also means customers will set higher expectations, creating opportunities but also challenges for an eMarketer to find out the unique selling points and how to promote his company in this competitive industry.

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What do you think about this? Will SEO and Paid Search Marketing be helpful?

Leave a comment below to let me know. Thank you for your reading.

Humans no longer have Privacy

Have you ever felt like your technology devices overhear the conversations of you and people around you? I have! I once discussed with my friends in person about a consideration of doing Pilates. Surprisingly, we received an advertising on the next day, without any previous attempt at searching…

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It is an undeniable fact that technology has been putting a huge impact on Digital Marketing. On one hand, advance technology and IoT assist an eMarketer in tracking customer browsing trends and online behaviors, and then transferring that ‘big data’ into strategies and implementation. It also benefits customers in a way of creating more personalised ads that could exactly meet their needs and wants, saving them from struggling in the bombardment of information.

However, tracking online activities is different from overhearing and watching. Yes, you read it correctly; they are watching us! Nowadays, most shopping centers adopt advance technology to track our every move, detecting our identity features, age, race and even mood…

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Are we safe? When will the data management controllers use our information to go against us? Mark Zuckerberg has recently admitted Facebook “made mistakes” that led to millions of users having their data exploited by a political consultancy.  How dangerous it is if it is not just personal data but confidential information of a company or even a country are misused?

In my opinion, trust, loyalty and reputation are difficult to build but easy to breach. Therefore, as a Digital Marketer, protecting customer’s data is our prioritised responsibility. I believe in this Industry 4.0, privacy is the new luxury, a company that has an ability to protect customers privacy will become successful.

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Let me know what you think about this topic by leaving comments below. Thank you for reading.