Tag Archives: VR

Haptic Virtual Reality

Have you ever dreamed of experiencing all different types of cocktails without being drunk, or enjoying as many dishes as possible without gaining weights?

That could be possible with Haptic Virtual Reality (VR).

Many of us are familiar to Virtual Reality (VR), but the term Haptic VR is not something we hear every day. Haptic VR is VR with additional accessories such as gloves or even bodysuits. Haptic VR allows users to touch and feel virtual objects by sending vibration through skin-tight accessories.

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Currently, Haptic VR technology is used in many different industries. For example, Volkswagen brings sense of touch to virtual reality, to help design interior and exterior car parts; or Disney’s haptic VR jacket lets us feel snowball impacts and snakes slithering; and of course we cannot deny its benefit of VR in medical: Fundamental VR is developing VR training tools for the next generation of surgeons.

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Now, let’s get back to the opening questions of this post.

Vocktail” is the name of this VR Cocktail, allows a user to experience different types at a touch of a button by using electrode strips send electric pulses to stimulate the taste, pumping scents from air pumps on the 3D-printed base to fine-tune these flavors.

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Similarly, with Haptic VR, we can cut off salt intake by electro-’shocking’ tongue with a fork, or sugary products by thermoelectric elements system. Moreover, Electric Food Texture System simulates the experience of chewing foods when there is no food present.

Applications in Digital Marketing:

Haptic VR helps increase customer engagement by providing virtual experiences. For example, we can try fragrances “online” before making a purchase or feeling the fabric of clothing without going to the mall and do on.  Also it would be possible to share those experiences with friends and family via social media platforms.

This emerging technology will bring digital marketing to the next level since normal VR is no longer sufficient and appealing to customers.

Leave a comment below to let me know what you think about this technology.

Thank you for your reading.

Dreams Come True – Customisable 3D Printed Cars

How many of us have ever dreamed of using a 3D printer to print out a full-size car and drive it around? Well, I have, and apparently, I am not the only one.

Polymaker and X Electrial Vehicle Limited have introduced their first world – mass produced 3D-printed electric car called “LSEV” in March, 2018. A LSEV will be printed within 3 days with RRP at $10,000USD in 2019, which is faster and cheaper than any traditional manufactured car. LSEV is intended for the global market with direct Customer-to-Manufacturer, where any customer can easily make an (online) order on their own; and so far they have received 7,000 orders.

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It sounds interesting, isn’t it? However, would I get one? Probably not!

Why would we go for a mass-produced vehicle, when we can actually get a customised one?

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Hackrod and Siemens PLM Software has formed a partnership to create opportunities for those customers who want to have their own design 3D printed car by leveraging VR and 3D printing. This electric vehicle called “La Bandita” and it has 3D-metal-printed components.

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Why La Bandita is in my favour? In one word: “Customisation”.

From a psychological point of view, human nature loves to have control, and customisation allows customers to achieve this. Whether the product contains the owners name, logo or other unique features, this allows the customer to reflect their personality and makes them feel as though they are a co-creator.

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Customisation also helps to increase user engagement especially in our digital century. We are likely to share photos of our customised products to friends, family or even share it to social media platforms and present it to the world. This is a win-win situation, as customers can fulfill their love/belonging or esteem needs (Maslow’s Hierarchy of Needs), while the company gets “free” digital marketing works to raise its brand awareness.

There are numerous benefits of customisation in digital marketing. Leave a comment below to let me know if you have more ideas of how customisation can be useful in eMarketing.

Thank you for your reading.